#FITCH THE HOMELESS

Last week I told all you about the clothing store that refuses to sell to larger women and "uncool" kids. It soon became a national story! Many people out raged and many people are now boycotting the store. Even actress Kirstie Alley responded saying, “I’ve got two kids in that [age] bracket that will never walk in those doors because of his views on people.”

This man hearing of the ridiculousness decided he would help make a difference! In the video below this man goes into thrift shop and begins purchasing all the donated A&F clothing and decided to give them to the homeless. Watch the video below!

I think this is awesome! Watch and let me know if you think this is a good idea!

CLICK HERE to watch the video!

Here is a comment post by the CEO on their Facebook page!

I want to address some of my comments that have been circulating from a 2006 interview. While I believe this 7 year old, resurrected quote has been taken out of context, I sincerely regret that my choice of words was interpreted in a manner that has caused offense. A&F is an aspirational brand that, like most specialty apparel brands, targets its marketing at a particular segment of customers. However, we care about the broader communities in which we operate and are strongly committed to diversity and inclusion. We hire good people who share these values. We are completely opposed to any discrimination, bullying, derogatory characterizations or other anti-social behavior based on race, gender, body type or other individual characteristics.

 

HMMMMM???? We took his comments out of context?

“He doesn’t want larger people shopping in his store, he wants thin and beautiful people,” Lewis said. “He doesn’t want his core customers to see people who aren’t as hot as them wearing his clothing. People who wear his clothing should feel like they’re one of the ‘cool kids.’”

“In every school there are the cool and popular kids, and then there are the not-so-cool kids,” he told the site. “Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely. Those companies that are in trouble are trying to target everybody: young, old, fat, skinny. But then you become totally vanilla. You don’t alienate anybody, but you don’t excite anybody, either,” he told Salon.

 

I'm sorry but that sounds pretty clear to me. He must be starting to hurt in the pocket book!