Jennifer Nettles is stepping up to fight hunger. The singer has been revealed as the face of Outnumber Hunger's 2016 campaign.

The Outnumber Hunger campaign partners with Big Machine Label Group, General Mills and Feeding America and aims to fight hunger in the United States. Nettles and previous BMLG artists and Outnumber Hunger supporters including Reba McEntire and Florida Georgia Line will appear on the packaging of participating General Mills products, like Cheerios, Lucky Charms, Nature Valley and Old El Paso.

“Being the face of this year’s Outnumber Hunger campaign is so exciting, and not just because I’ll be on the front of a cereal box!” Nettles says in a press release. “What encourages me about this partnership with Big Machine, General Mills and Feeding America is the opportunity to really affect hunger within local communities. I’m thrilled to be a part this program because my fans can conveniently go to their grocery store, pick up products already on their shopping list, and can help their neighbors, just by entering a code.”

Those wishing to participate in the Outnumber Hunger movement can purchase select General Mills products and then enter a code found on the packaging and their zip code at This will help Feeding America donate five meals to their local food bank.

“When you start programs like Outnumber Hunger, you only hope that there will be so much support and drive from all partners. The Big Machine Label Group and our artists are honored to join General Mills and Feeding America for a fifth year of helping secure meals nationwide for the 48 million who need it,” explains BMLG President & CEO Scott Borchetta in a press release. “We are passionate about fighting hunger and using bigger platforms to make a difference in lives across the country."

See Pics of Jennifer Nettles on Tour